Oh dear, the McDonald’s Hello Kitty fever is back in Singapore again!
McDonald’s Singapore is the first in the world to launch the Hello Kitty Bubbly World Series Collector’s set, and the sales is available online for the first time, from 21 April. Surely, this is one welcoming move for the fans! It means they can now conveniently acquire the set without the trouble of queuing hours for it. Every year, tons of people in Singapore (and perhaps elsewhere) would crazily queue for the character plush toys offered by McDonald’s. So I wonder what took McDonald’s so long to finally go online for such sales.
Hello Kitty Bubbly World Series Collector’s set commemorating the character’s 40th anniversary this year (photo from McDonald’s Singapore’s Facebook Page)
The set is priced at S$80 and contains :
- All 6 Hello Kitty Bubbly World plush toys
- A 40th Anniversary Certificate in a certificate folio
- 6 McDonald’s Extra Value Meal vouchers valued at $5 each
I would say the price is pretty reasonable for a collector’s set. The plush toys (to be available at McDonald’s Singapore’s outlets in the next 6 weeks, from 28 April) will be sold at S$4.95 each with the purchase of an Extra Value Meal (at S$5+/-). That works out to be around S$60 and the balance of S$20 for the 40th Anniversary Certificate and delivery. One can also opt for self-collection at one of SingPost’s POPstations.
As of yesterday morning, I was still undecided if I should order a set for myself this time. If you have read my past posting on Hello Kitty, you would know that I like Hello Kitty but I can’t qualify myself as a fan. I will not miss buying some small Hello Kitty stuff whenever I am in Japan but I don’t get crazy over it, and I have long stopped going after Hello Kitty (or any other character) plush toys from McDonald’s. The only thing that interests me this time is the 40th Anniversary Certificate!
Based on all the past records on the extreme popularity with the character items sold, McDonald’s Singapore would have anticipated an overwhelming response again this time, and sized up its website server to have sufficient capacity to cater for the high demands. But the episode yesterday morning has proven otherwise. Soon after the sales started at 11am, it’s Facebook page was flooded with comments, mostly complaints! Many were unable to access the website despite repeated attempts, faced with payment problems etc. The super heavy online traffic finally forced McDonald’s Singapore to temporarily suspend the sales (indicated as Sold Out Online) barely an hour and a half after it started, much to the disappointment and frustration of its customers.
Surely such a reaction is understandable since the online sales system is supposed to offer the convenience of a one-stop option to purchase a complete set and having it delivered to their doorsteps. Many actually spent hours in front of the computer yesterday without any success.
The online sales finally resumed around 7pm yesterday. I was fortunate to have managed to get hold of a set at about 8:30pm without much time spent in trying to access the website. 🙂